Digital Marketer

Salary: R25,000 – R30,000 per month
Location: Parklands, Cape Town

Overview

An exciting opportunity is available for a hands-on Digital Marketer to join an established hospitality and tourism business specialising in unique outdoor accommodation experiences.

The successful candidate will be responsible for managing and executing a variety of digital marketing activities, with a particular focus on paid media, SEO, GEO, analytics and marketing automation. This is a varied, all-rounder role suited to someone who enjoys working across multiple digital channels, taking ownership of campaigns and contributing to the wider marketing function.

Duties and Responsibilities

Digital Marketing & Paid Media

• Plan, manage and optimise Google Ads and Meta Ads campaigns.

• Manage paid media budgets and monitor campaign performance.

• Assist with conversion tracking in collaboration with an outsourced agency.

• Manage SEO and GEO initiatives to improve online visibility.

• Monitor analytics, compile performance reports and identify opportunities for optimisation.

• Analyse campaign performance and provide actionable insights.

Content & Marketing Automation

• Develop and optimise website and marketing copy with a focus on SEO and GEO.

• Manage newsletter campaigns and email marketing automation.

• Maintain and manage the Brevo newsletter database.

• Support the planning and execution of marketing campaigns.

General Marketing Support

• Manage and assist with website updates and new webpage rollouts.

• Oversee and support the company’s loyalty programme.

• Assist with system updates and related marketing requirements.

• Create and schedule social media content as required.

• Provide general support across marketing projects and ad hoc activities.

Requirements

• Minimum of 2 years’ relevant digital marketing experience.

• Hands-on experience managing Google Ads and Meta Ads campaigns.

• Good understanding of SEO and GEO principles.

• Experience with analytics, campaign reporting and performance measurement.

• Understanding of paid media budget management and optimisation.

• Experience with email marketing and newsletter automation.

• Good organisational skills and the ability to manage multiple priorities.

• A proactive, hands-on approach with strong attention to detail.

• Comfortable working independently and as part of a collaborative marketing team.

If you are a well-rounded Digital Marketer looking for a varied opportunity where you can take ownership of multiple digital channels and contribute to a growing marketing function, we’d love to hear from you.

Salt is acting as an Employment Agency in relation to this vacancy.