Freelance Senior Strategy Lead

Senior Strategy Lead – Brand & Comms | Freelance | £880/day

Central/East London (Hybrid) · Inside IR35 · 12 months+

Are you a Director-level brand strategist who wants real ownership, not oversight?

A global agency needs a hands-on senior strategist to lead a major client account day-to-day. You’ll run strategic projects end-to-end, shape the work, and be the client’s trusted advisor, not just deliver to a brief.

It’s a long-term freelance role (12 months minimum) at £880 a day, mostly remote with 1-2 days a week in-house in Central/East London.

The role

You’ll own the strategy on a global brand account. Writing the briefs, leading the teams, turning research into stories that land, and running the room when it matters.

Your day-to-day:

• Write creative and delivery briefs for teams across the UK and LatAm
• Lead strategic projects end to end as proxy product owner
• Turn qual and quant research into personas, models and storytelling
• Shape the brand experience across sub-brands, journeys and channels
• Design and run workshops at executive level
• Work across multiple markets, languages and regulations

You’ll fit if you have:

• Director-level brand and comms strategy experience, agency side
• A CPG or retail background (preferred)
• A consulting mindset
• The confidence to own senior client relationships
• Happiness working in the tobacco/FMC category – this is the client’s whole business, not a one-off

The details:

• £880 per day (maximum)
• Start: Thursday 15th October
• 12 months minimum
• Inside IR35 – umbrella only (Ltd + Sole Trader are not allowed)
• Hybrid, 1-2 days in-house, Central/East London
• Full-time, 5 days

Sound like you? Hit apply with your CV

*Rates depend on experience and client requirements