PPC Executive

Salt is proud to have partnered with a leading B2B comparison site with the aim of making business easier who are on the hunt for a PPC Executive. As the PPC Executive you will be working to balance the detail oriented analytical aspects of the role with the creativity of compelling customers to choose our client. The role of the PPC executive will be to work closely with the PPC Manager in a fast-paced environment to effectively deliver campaign profitability across a range of products.

Key responsibilities:

• Providing detailed analysis across a range of products; segmenting data to identify trends and providing actionable insights.
• Monitoring and optimising product performance across a portfolio to deliver effective outcomes.
• Setting up and management of Google Ads, Microsoft Ads and other PPC campaigns.
• Conceiving and executing paid search strategies to deliver a balance of profitability and lead volume.
• Championing projects to rollout new features and optimise the PPC account setup.
• Assisting with day to day optimisations of campaigns – such as keyword research, search term reviews, keyword expansion, bid optimisation and ad copy testing.
• Ensuring that conversion tracking and other measurement frameworks are in place.
• Liaising with the wider marketing, development and commercial teams to align on outcomes and deliver cross functional projects.
• Assisting in broader marketing projects such as tag management, analytics, and other areas as needed.

If you are interested, apply here or drop me a mail at kyleroux@welovesalt.com