Programmatic Manager (Contract)

Salt has partnered with a leading Automotive Client who are looking for a Paid Media Manager to join the team and report into the Head of Digital Acquisition ASAP.

Responsibilities:

• To lead the Operational Management of all Programmatic Video & Display activity across all Performance and Brand campaigns.

• You will be responsible for budget management, campaign set up & optimisation, lead day-to-day technology partner relationships, and provide Programmatic considerations for media planning, forecasting, measurement & KPIs.

• You will support Head of Acquisition with developing Programmatic Campaign plans in-line with Paid Media Strategies & channel performance forecasting

• You will translate Media plans into effective Programmatic Campaign structures, targeting and buying approaches and creative DCO alignment

• You will manage day-to-day technology partner relationships

• You will be responsible for operational management of Programmatic activity, to include trafficking, 1st & 3rd Party data segment, buying strategy, exchange, and publisher selection, viewability, brand safety and fraud protection set up and measurement

Skills:

• 4 years+ experience within an active Programmatic buying role (agency or trading desk), with a proven ability to deliver successful large-scale Programmatic Campaigns

• Experience in running full funnel Programmatic campaigns across multiple business units and product categories

• In-depth knowledge of the Programmatic ecosystem, including experience on min 2 established DSPs, brand safety, viewability and fraud protection partners

• Extensive experience in audience segment creation & selection across 1st & 3rd Party data, targeting & bidding approach testing; and publisher optimisation, including white-&-blacklist creation

• Hands-on experience in working with an Ad Server and DCO integration

• Experience in RTB, AG/PG, as well as PMPs and Direct Deal negotiation

• Excellent understanding of media measurement, attribution and KPIs

• Ad Ops and Analytics experience would be a plus

• DMP and/or CDP experience would be a plus

• Working knowledge of Tag Management solutions would be a plus

• Affiliate, Digital Radio, CTV/PT, VoD/BVoD & DOOH Buying experience would be a plus

• Ability to translate business objectives & media plans into an effective Programmatic approach

• Must thrive in a fast-changing environment and be comfortable working under pressure

• Excellent numerical and analytical skills

• Team Player with the ability to be autonomous in their work

• Great communicator, both verbally and written