Senior Marketing Manager – MarTech Solutions

Reports to: Senior Vice President – Software & Product Development

Role Overview

My client is seeking a Senior Marketing Manager – MarTech Solutions, a specialist who will design, implement, and optimise a modern marketing technology ecosystem. This role sits at the intersection of technology, digital marketing, automation, and analytics, ensuring the organisation maximises customer engagement and drives digital transformation.

You’ll work hands-on with platforms such as Salesforce Marketing Cloud, Hootsuite, Optimizely, analytics tools, tag managers, and personalization engines, ensuring seamless integration and continuous improvement across the MarTech stack.

Key Responsibilities

Strategy & Planning:

• Develop and maintain the company’s MarTech roadmap aligned with business and marketing objectives.
• Evaluate new technologies and recommend solutions to improve acquisition, retention, and engagement.
• Partner with marketing, product, and digital teams to define MarTech needs and priorities.

MarTech Implementation & Management:

• Lead the implementation, integration, and ongoing management of core MarTech platforms (Salesforce, Hootsuite, GA4/Google Marketing Platform, Optimizely, etc.).
• Ensure data flows smoothly across CRM, analytics, and automation tools.
• Oversee vendor relationships and manage system upgrades.

Automation & Campaign Optimisation:

• Build and refine marketing automation workflows to support lead nurturing and lifecycle marketing.
• Implement segmentation, dynamic content, and personalisation strategies to enhance engagement and conversion.

Data, Insights & Compliance:

• Own tagging, tracking, and reporting frameworks for marketing activity.
• Provide actionable insights to improve performance and ROI.
• Ensure full compliance with data privacy requirements (GDPR, CCPA).

Training & Internal Support:

• Train marketing teams on MarTech tools, features, and best practices.
• Act as a technical advisor to campaign managers and senior marketing leaders.

Experience Required:

• 7-8 years in MarTech, digital marketing, or digital transformation roles.
• Experience delivering solutions in property development, marketing, or sales environments is preferred.
• Strong background in marketing automation, CRM systems, analytics, and tag management.
• Hands-on experience with Salesforce Marketing Cloud, Sprinklr, Hootsuite, GA4, GTM, CDPs, and API integrations.
• Understanding of programming fundamentals (HTML, CSS, JavaScript, REST APIs).
• Proven ability to work cross-functionally and engage with senior stakeholders.
• Experience working in Agile environments with multiple concurrent projects.

Qualifications:

• Bachelor’s degree in Marketing, IT, Computer Science, or related field (Master’s preferred).
• Salesforce certification is mandatory.

Salt is acting as an Employment Agency in relation to this vacancy.