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Marketing
At Salt, we understand the Agency and client-side marketing covers a wide range of specialisms in a sector of rapid change. Our relationships with leading companies in the sector and our consultants’ drive to stay ahead of market developments mean that we are always at the forefront of marketing trends. We know where to find the most innovative specialists, and we understand the emerging strategies and technologies that can give our clients and edge.
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Job Industry: Marketing
Company Overview: Our client is a leading strategic communications agency based in Dubai, renowned for its innovative approach to shaping and enhancing brand narratives. With a focus on delivering impactful…
Our esteemed client, a leading global content and events agency with its headquarters in Riyadh, is on the lookout for a talented Account Manager to join their expanding team. Specializing…
As Retention Specialist, you'll spearhead the development and execution of impactful multi-channel campaigns aimed at boosting customer engagement, acquisition, activation, and retention. Your pivotal role involves monitoring metrics, scrutinizing campaigns,…
As a Retention Specialist, you'll spearhead the development and execution of impactful multi-channel campaigns aimed at boosting customer engagement, acquisition, activation, and retention. Your pivotal role involves monitoring metrics, scrutinizing…
As Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to promote our real estate services, increase brand awareness, and drive lead generation through various…
As the Social Media Manager, you will be responsible for developing and executing comprehensive social media strategies that align with the brand identity and objectives. You will leverage your expertise…
Our client, is a digital disruptor in the in the travel sector and they are looking for an eCommerce Manager to lead all aspects of online development for sales and…
About Our Client: Our client is a renowned creative agency based in Dubai, known for its commitment to delivering innovative and captivating solutions for a diverse range of clients across…
My Client is a dynamic and innovative digital creative agency based in Dubai, UAE. They are passionate about delivering cutting-edge digital solutions to their clients, helping them achieve their business…
About Us: Our client is a leading global Public Relations agency known for its exceptional services in reputation management, media relations, and strategic communications. With a strong global presence, our…
Opportunities to further your career within the Marketing industry
Over the past couple of years, the marketing industry has been constantly growing. Particularly the digital marketing sector is currently flourishing and more and more job opportunities are offered to specialists. Furthermore, industry experts say that the marketing industry will never be strongly affected by economic downturns as companies usually continue to invest in the acquisition of new customer and retention of old customer via marketing measures.
Marketing, advertising and PR agencies represent the industries with the majority of job opportunities for marketers. Besides them, there is a multiplicity of other employers as marketing skills are needed across almost all industries, including the consumer, financial and information technology sector. There is also a relatively large amount of not-for-profit organisations, which depend on talented marketers, such as educational institutions and charities.
Recent Changes
One of the most typical characteristics of the marketing industry is change. In the past, telemarketing and print adverts were the most effective and used marketing measures. With the growing importance of digital, things have changed: companies replaced most traditional marketing channels with digital ones, such as email and search marketing. Due to this development, it is important for marketers to change with the times and always update one’s skillsets based on present trends, even if they differentiate a lot from your previous ones.
Future Prospects
Compared to other industries, the percentage of unemployed marketing professionals is extremely low. According to recent statistics, over 80 per cent of marketers find a job within the first couple of months after they graduate. The majority of those employed in a marketing position state that the job meets their expectations. In other words, the likelihood that you find a job that you enjoy is very high.
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Salt’s advice for getting a job in Marketing
Employers’ Requirements
No matter if it is a large or a smaller company, employers expect marketing professionals to be tech-savvy and at the same time be up-to-date about the latest ways to market businesses. Some core skills, which help every marketing professional to land a job, are the ability to plan and implement successful marketing campaigns, the development of engaging web content and a profound understanding of analytics. If the employing organisation is small, marketers are usually expected to conduct a variety of marketing tasks, while larger companies tend to employ specialists in certain fields.
CV Requirements
CV requirements for marketing jobs depend strongly on the area of specialisms that you work in. However, according to the majority of hiring managers, some skills upgrade the CV of every marketing professional. Among these competencies are the ability to plan and think in a very strategic way and your communications skills as, particularly as marketer, it is crucial to be able to express your ideas and concepts in a verbal and written way. Besides that, hiring managers prefer CVs with analytics and presentation experience. Qualitative and quantitative market research is considered as a big bonus as well.
Marketing Job Interview Preparation
In no other industry, it is so crucial to market yourself in an interview and establish the right chemistry with the interviewer as in marketing. The reason for that is that both things show if you are a good marketer and are able to market the products or services in the right way to the target audience. Besides these fundamental principles, you should also be prepared to answer some commonly asked questions, including:
Please give an example of a successful marketing campaign that you have run in the past.
Can you work effectively and efficiently within budgetary constraints?
Which benefits could you bring the company?
Have you ever implemented a marketing measure which did not succeed? If so, please describe what happened.Educational Requirements
For marketing executive roles, most employers expect a bachelor’s degree in marketing or business administration from their future employees. Marketers who would like to land a manger position are sometimes also required to have a master’s degree. Apart from the degree, marketing specialist should also try to gain as much experience as possible from the beginning (e.g. in the form of internships) as relevant experience is sometimes as much valued as a university degree.
Speak with Hayley McKinnell about Marketing
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