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Check out the latest news and find out what’s happening at Salt…
Is a degree necessary in the Digital World?
“You are better off getting a degree first” is something many of us have heard growing up by parents or teachers, but is this still valid? The digital industry is a fast changing industry full of constant innovation. There is a huge risk that skills taught today will be outdated by graduation! Universities are struggling […]
Marketing campaigns that shaped society
Powerful Marketing Campaigns The ability to make a difference and job satisfaction are so closely linked, most people will not remain in a role unless they feel as if they have a sense of purpose. Marketeers you are no different. Here are creative campaigns, we simply can’t resist mentally high-fiving and supporting. Dove really […]
5 traits of great Analysts
Be approachable A knowledgeable Billy-no-mates is only as good as the number of hours they have in their day. Analysing data is flat out complex and an entire team should be able to ask the analyst relevant questions, about what and where the data came from to facilitate the process. Fearless Indiana Jones […]
10 Tips for marketers launching an app
Salt spoke with Marina Engelvuori who heads up marketing for HQ Mobile.She provided invaluable advice about launching mobile services in an age where spotting your competition can be a game of Where’s Wally. Tech marketing is becoming far more honest and conversational, rather than imposing messages and hard-core selling. Social media has equipped both consumers […]
Software News to know before you leave the office
Google I lost my phone! Nope, no I didn’t. Marketing tech is eatingup more and more enterprise budgets… Fist Punch! Artificial intelligence better at sales than humans…That’s a laugh. Find out about Googles plan to simplify Big Data. Will they pull it off… One more that’s all we ask! Game of Thrones… Microsoft […]
The Secret to Career Enlightenment
There are afew ways to re-charge your career. 1.Swap your credit card for a student card, and gain new qualifications. 2.Change career, easier said than done. You already built your success on what you know. 3.Find a career coach otherwise, known as an aggregator of all career content online. 4.Move to a new company, […]
5 psychological principles for persuasion
Balancing our responsibilities, consumer desires and employer objectives makes juggling street performers of us all. But, we can count on knowing how the mind works. These 5 principles should turn you into a guru of persuasion. 1.Author of “Thinking fast and slow”, Daniel Kahneman suggests there are two ways in which people make decisions. The […]
9 Prodigies of English design
Johnny Ive, designer of Apple products, whom you’ll recognise from product launches, once had a design of a toilet rejected by a client. He also persuaded Steve Jobs to embrace white, the apple range definitely demonstrates his subtle love for the colour… Jon Hicks, English designer of Firefox, Mailchimp and Opera interface. He […]
5 Social Media Tools For Insightful Marketing
PR, social media and analytics guru,Andrew Bruce Smithshares his trump cards in managing social media. 1. Followerwonk is part of the Moz SEO tool set, which allows you to find influencers in your niche markets based on their popularity. Following the most popular as a rule of thumb won’t necessarily generate the most success. It […]
The Future Of Wearable Tech In Industries And Society
Salt expose’ featuring tech guru, Maria Ingold explores the development of wearable technology, the integration of it into daily life and various sectors such as the fashion, automotive and healthcare industry. With almost 25 years of experience in tech, TechcityInsider identified her as one of the top 100 people redefining digital business. She has also […]
Diversity and Inclusion: The search for Talent
Dianne Greyson, Director of Equilibrium Mediation and partner in the promotion of diversity in the workplace discusses the potential of thinking outside of the box, incorporating that strategy into HR practices and internal promotion. Talent Management, Talent Acquisition and Talent Pool, what do these terms really mean? The CIPD suggests that; Talent Management is the […]
10 Software and tech things to know this week
1.Gartner found that consumers prefer to purchase middleware and application platforms that are open source with monthly subscriptions. Infrastructure and Middleware software salestotal £15. 50 billion. That’s an eight percent increase over the past two years. 2.Facebook is locking down on users’ API data being given to apps. Previously, friend and family information was offered […]
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