Business Development Director- Heritage & Cultural Attractions

Business Development Director, Heritage & Cultural Attractions

London (hybrid) · £80,000 base + Bonus

I’m working with a fast-growing commercial platform provider serving attractions, entertainment and passenger transport – think ticketing, memberships, donations and ancillary revenue rolled into one system. Backed by two family offices, they’ve grown revenue around 40% year-on-year since 2023 and are now hiring their first dedicated sales lead for heritage and cultural attractions, with a mandate to open up the US market too.

This role is a door opener where you will bring in the CEO from meeting 2 and work as a team to through the process.

The role in brief

This is named-account, consultative sales into museums, large multi-activity attractions and multi-site cultural portfolios – long cycles (6-18 months), formal procurement, and buying committees across commercial, membership, IT and finance. There’s no SDR layer: you’ll be spotting signals, writing your own outreach, running the meetings and closing the deals yourself, backed by a pre-sales engineer, a bid manager and founders who get involved on the biggest accounts.

You’ll also get real signal support – a bespoke tool flags tenders, leadership changes and capital projects across your target accounts, and marketing runs programmes to warm the ground before you make contact.

What they are looking for

* Essential – you already know this sector and its people. You can name, today, twenty organisations on a list of UK attractions where you could get a meeting through someone you already know.

* Essential – deals you created. Opportunities won where no RFP existed at first contact.

* Essential – complex B2B platform sales. Long cycles, multi-stakeholder committees, six-figure deals.

* Valuable – replacement selling. You have displaced entrenched legacy systems and know the status quo is the real competitor.

* Valuable – procurement fluency. Public-sector, charity or council tendering experience is a genuine asset.

A brilliant enterprise seller with no attractions network would spend a year building what they are hiring you to already have. They would rather have the network and teach the platform, so please only apply if you can walk them into attractions where you have genuine relationships.

*Rates depend on experience and client requirements