Marketing Automation Consultant
Ref: JO-2611-364293
- United Kingdom, London
- Marketing
- Marketing
- 1,000 - 4,999 Employee
- £400.00 - £500.00 per day
- Environment: Hybrid
- Contract Type: Contract
- Starts: 2026-12-01
- Duration: 3-6-months
📍 Location: London / Hybrid
⏳ Duration: 6-week initial contract
💰 Rate: Up to £500 a day
📋 IR35: OUTSIDE
🏠 Working: Hybrid
🚀 Start: ASAP
What you’ll be doing
- Lead stakeholder discovery and customer journey mapping
- Review and validate existing audience segmentation and personas
- Design buyer and influencer journeys across multiple customer segments
- Translate journeys into technical automation specifications
- Define data schemas, CRM objects, entry triggers, decision rules and nurture flows
- Develop lead, engagement and intent-scoring frameworks
- Identify gaps across data, content, channels and existing processes
- Define what can be delivered now versus future-state capabilities
- Create clear documentation for subsequent technical implementation
- Upskill internal stakeholders on marketing automation best practice
What we’re looking for
- Deep marketing automation and CRM expertise
- Strong customer journey mapping and segmentation experience
- Ability to bridge marketing strategy and technical architecture
- Experience designing sophisticated B2B nurture and lifecycle programmes
- Strong understanding of platforms such as Salesforce Marketing Cloud, Eloqua and related CRM/data ecosystems
- Knowledge of data models, automation logic, personalisation and lead scoring
- Confident facilitating workshops with senior marketing, sales and technical stakeholders
*Rates depend on experience and client requirements

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