Marketing Manager

Job Overview

The Marketing Manager – Exhibitions is responsible for planning, developing, and executing integrated marketing strategies to drive attendance, exhibitor acquisition, and brand visibility for exhibitions and trade shows. The role requires a strong understanding of B2B event marketing, audience segmentation, digital campaigns, and stakeholder management to deliver measurable results and maximize event revenue.

Key Responsibilities

Strategic Marketing

• Develop and implement comprehensive marketing plans aligned with event objectives.
• Define target audiences including visitors, exhibitors, and partners.
• Position the exhibition effectively within the market to achieve attendance and revenue targets.
• Conduct market research, competitor analysis, and audience insights to refine strategies.

Campaign Management

• Plan and execute multi-channel marketing campaigns (digital, email, social media, PR, content marketing, and paid advertising).
• Oversee campaign timelines, budgets, and performance tracking.
• Collaborate with sales teams to support exhibitor acquisition campaigns.

Digital Marketing

• Manage website content, SEO, and landing pages to optimize lead generation.
• Oversee CRM/email marketing campaigns and automation workflows.
• Work with paid media agencies to run PPC, social ads, and retargeting campaigns.
• Monitor analytics tools (e.g., Google Analytics) to track performance and optimize ROI.

Content & Creative

• Develop compelling marketing content including brochures, emails, social posts, press releases, and promotional materials.
• Ensure brand consistency across all communication channels.
• Coordinate with designers, copywriters, and agencies for campaign assets.

Partnerships & PR

• Build relationships with media partners, associations, and industry stakeholders.
• Manage PR campaigns, press releases, and media outreach to increase visibility.
• Secure promotional partnerships and cross-marketing opportunities.

Event Promotion

• Drive visitor registration and exhibitor participation through targeted campaigns.
• Manage promotional calendars and campaign rollouts pre-, during, and post-event.
• Support on-site marketing activities and event execution when required.

Budget & Reporting

• Manage marketing budgets efficiently and ensure cost-effective campaign execution.
• Track KPIs such as registrations, leads, conversion rates, and ROI.
• Provide regular reports and insights to senior management.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, preferably within exhibitions, events, or B2B industries.
• Strong knowledge of digital marketing channels and tools (SEO, PPC, email marketing, social media, CRM systems).
• Proven experience in campaign management and lead generation.
• Excellent communication, writing, and stakeholder management skills.
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Strong project management and organizational skills.
• Ability to work under pressure and meet tight deadlines.

Salt is acting as an Employment Agency in relation to this vacancy.