Sales Executive – Sports, Stadium

Role Overview

We are seeking a dynamic and results-driven Sales Executive to drive revenue growth across our sports, stadium, and live events portfolio. The successful candidate will be responsible for securing sponsorships, selling event space, hospitality packages, advertising opportunities, and building long-term partnerships with corporate clients and brands.

You will play a key role in connecting brands with high-impact sporting and entertainment experiences, ensuring maximum commercial value for both clients and the business.

Key Responsibilities

Sales & Business Development

• Identify, target, and secure new business opportunities within corporate, agency, and brand sectors
• Sell sponsorship packages, advertising inventory, hospitality suites, and event experiences
• Develop and execute sales strategies to achieve and exceed revenue targets
• Build and manage a strong sales pipeline

Client Relationship Management

• Establish and maintain strong relationships with key clients, sponsors, and partners
• Understand client objectives and tailor solutions to meet their marketing and branding needs
• Ensure high levels of client satisfaction and repeat business

Event & Stadium Sales

• Promote and sell stadium usage (corporate events, concerts, private functions, conferences)
• Collaborate with event organizers to maximise revenue opportunities
• Assist with event activations and on-site client engagement when required

Market Insights & Strategy

• Stay informed on industry trends in sports marketing, sponsorship, and events
• Monitor competitor activities and identify new revenue streams
• Provide insights and reporting on sales performance and market opportunities

Internal Collaboration

• Work closely with marketing, operations, and event management teams
• Contribute to campaign planning and execution
• Ensure seamless delivery of client commitments

Key Requirements

Education & Experience

• Bachelor’s degree in Business, Marketing, Sports Management, or related field
• 3-5+ years of sales experience, preferably in sports, events, media, or hospitality
• Proven track record of meeting or exceeding sales targets

Skills & Competencies

• Strong negotiation, presentation, and closing skills
• Excellent communication and interpersonal abilities
• Ability to build and maintain professional relationships
• Commercially minded with strong business acumen
• Highly motivated, proactive, and results-oriented

Industry Knowledge

• Understanding of the sports, events, or entertainment landscape in South Africa
• Knowledge of sponsorship sales and brand partnerships is highly advantageous

Other Requirements

• Willingness to work flexible hours, including evenings and weekends during events
• Valid driver’s license and reliable transport