Senior Sales Executive – SaaS to Heritage & Cultural Attractions

Senior Sales Executive – Heritage & Cultural Attractions

London (hybrid) · £70,000 base + uncapped commission

I’m working with a fast-growing commercial platform provider serving attractions, entertainment and passenger transport – think ticketing, memberships, donations and ancillary revenue rolled into one system. Backed by two family offices, they’ve grown revenue around 40% year-on-year since 2023 and are now hiring their first dedicated sales lead for heritage and cultural attractions, with a mandate to open up the US market too.

The role in brief

This is named-account, consultative sales into museums, large multi-activity attractions and multi-site cultural portfolios – long cycles (6-18 months), formal procurement, and buying committees across commercial, membership, IT and finance. There’s no SDR layer: you’ll be spotting signals, writing your own outreach, running the meetings and closing the deals yourself, backed by a pre-sales engineer, a bid manager and founders who get involved on the biggest accounts.

You’ll also get real signal support – a bespoke tool flags tenders, leadership changes and capital projects across your target accounts, and marketing runs programmes to warm the ground before you make contact.

What you need

• Complex B2B platform sales background – long cycles, multiple stakeholders, six-figure-plus deals
• A track record of selling legacy-system replacement, not incremental upgrades
• Bonus: procurement/tender experience, especially public sector or council
• Bonus: adjacent domain experience – ticketing, hospitality, visitor economy, or cultural institutions
• The big one: self-sourced deals – wins where there was no RFP at first contact

*Rates depend on experience and client requirements